Our People

Our greatest asset and the cornerstone of all our services are our highly trained professionals. Ranging from recovery specialists to customer service representatives, all of our devoted professionals are dedicated to redefining your towing experience. Sonora Towing and Recovery attracts leaders who are passionate, service-minded professionals committed to changing the towing industry and its reputation. By constantly enhancing an industry leading training program and enabling employees to further their educational experiences, our investment in human resources is imperative not only to individual development but also to STR’s growth.

Our Equipment

Not all towing and recovery equipment is created equal. Much advancement has been made in towing equipment over the years to ensure safety to vehicles, its owners, and the towing professional. Many of us foolishly let our cars, typically your second biggest investment, be towed with old or substandard equipment. As the national leader in possessing and maintaining innovative towing equipment to safely handle your investment, we buy only new towing equipment to ensure your safety, the safety of your asset, and the safety of our people. All equipment undergoes preventive maintenance procedures and is subject to frequent inspection. Our assets are constantly being updated. After all, it is imperative we protect your investment.

About Us

We're committed to being your preferred towing company. With the use of highly trained professionals, innovative equipment, and logistical technology; our mission is to make your inconvenient situation better by consistently fulfilling our brand promise to redefine the towing experience.

Our employees are uniformed and highly qualified in their positions so that the end result is expert performance for which you deserve. Our drivers are Nationally Certified by TRAA (Towing & Recovery Association of America) and WreckMaster in Light, Medium, and Heavy Duty Towing and Recovery as well as TDLR (Texas Department of Licensing and Regulations) in Traffic Incident Management. Our drivers stay abreast of new skills, techniques, equipment, safety training and are armed with the newest methods of quick clearance and single lane recovery. Our service and specialized transport vehicles and equipment are professionally maintained regularly in order to provide reliable and safe service to all of our customers, as well as the drivers who operate them.

STR is rapidly building a reputation as the trusted leader in the towing industry, throughout west Texas. We work with one focus; to redefine the towing experience for our customers. How do we do this? By relying on the three fundamental aspects of delivering superior towing services.

Our Technology

Faster, safer, better! This is what we believe our investments in technology bring us. STR is in the process of creating a customized dispatch software and is equipping our trucks with GPS enabled data terminals. Our goal is to redefine the towing experience for our customers.